65% of B2B Leaders Say eCommerce is Broken. Here's Why. 

The Reality of Digital Chaos

If you feel like your ordering process is a mess, you are not alone. A recent report highlights a staggering statistic: 65% of B2B leaders stated that eCommerce was broken in their organization.

That is a majority of businesses admitting that their digital tools aren’t doing their job. For Food & Beverage distributors, “broken” doesn’t just mean a website that crashes. It manifests as orders coming in via voicemail, text, and scribbled notes, or inventory data that fails to match reality. For example, it looks like sales reps taking manual orders instead of focusing on new business and selling.

Despite the push to digitize, only 39% of buyers report being delighted with their suppliers’ digital offerings. The gap between what customers expect and what distributors are delivering is widening, and it is costing businesses real money.

The High Cost of Manual Errors

When your eCommerce tools don’t sync with your actual operations, your team ends up filling the gaps manually. That is where the chaos creeps in.

We hear this from distributors every day:

Mistakes cost us a lot of time and money. We ship the product, and then the customer realizes it’s not what they wanted. We must take full responsibility.

Every time a wrong product ships, you pay for the return, the replacement, and the administrative time to sort it out. But the biggest cost is trust. Chefs and buyers need reliability. If they can’t trust your digital catalog to be accurate or your ordering system to be simple, they will go back to calling you at night—or worse, they will call a competitor who makes it easy.

To fix this, we need to stop treating eCommerce as just an “add-on.” It needs to be the engine that unites your team, syncs your inventory, and cuts out the guesswork. You don’t need a complex tech stack; you just need tools that actually work for distributors.

Be the Exception to the Statistic

You don’t have to be part of the 65% struggling with broken systems. The cost of manual errors and lost trust is simply too high.

Bomdiu offers the purpose-built platform that Food & Beverage distributors need to address the chaos. We sync your inventory, streamline your orders, and unite your team so you can stop putting out fires and start growing.

Book a demo today and see how we can help you make your eCommerce work as hard as you do.