Overcoming the Top B2B eCommerce Challenges
B2B eCommerce is growing fast, but for many distributors in the Food & Beverage industry, it often feels like the workload is growing faster than the revenue.
You might be seeing more orders come in, but if your processes are manual, you’re likely spending more time fixing mistakes than finding new business. It’s a common story: the market demands speed and personalization, but traditional tools just create more administrative waste.
We looked at the biggest challenges facing B2B sellers today—and how you can turn that chaos into a streamlined engine for growth.
The “Phone” Trap
One of the most persistent issues in B2B is the complexity of the ordering process. Unlike B2C shoppers who just click “buy,” B2B buyers have specific needs, workflows, and often, bad habits like calling in orders at odd hours.
Does this sound familiar?
We have customers who call at night and leave a voicemail. Sometimes the connection breaks down, or we can’t understand what they’re saying, and we lose the order.
When you rely on phone calls, emails, or blurry voicemail messages, you introduce friction. Information gets lost, and your team spends hours decoding requests instead of selling.
The Solution: You need a platform that is as easy for your customers to use as it is for you to manage. By moving customers to a user-friendly digital catalog that allows them to repeat past orders in seconds, you end the game of “telephone” and ensure every order is captured accurately, 24/7.
Difficulty Finding the Right Products
B2B catalogs are often massive. If your customers can’t find what they need quickly, they will either order the wrong item—leading to costly returns—or they simply won’t buy it at all.
Many distributors struggle with customers who only order the same five items because they don’t realize you carry five hundred others. A static PDF list or a clunky “e-shop” doesn’t help them discover new products.
The Solution: Your catalog needs to be alive. Modern search tools and personalized product lists help your customers find exactly what they need. Plus, features like in-app promotions can help you move stock and increase basket size by showing chefs relevant offers right where they are ordering.
The Headache of Disconnected Systems
Perhaps the biggest technical hurdle is integration. You have an ERP for inventory, a CRM for sales, and maybe a separate system for taking orders. If these systems don’t talk to each other, your team is stuck doing data entry—copying orders from an email into the ERP.
This isn’t just boring work; it’s a recipe for error.
The Solution: Sync everything. Bomdiu connects directly to your existing ERP, meaning your inventory, pricing, and customer data are always up to date. Your team doesn’t have to change how they work; they just get to do it faster, with reliable data across your entire operation.
Ready to Stop Fixing Orders?
The challenges of B2B eCommerce are real, but they are solvable. You don’t have to accept broken orders or wasted hours as “just part of the business.”
By adopting a platform built specifically for the nuances of distribution, you can unite your team, cut the administrative waste, and focus on what really matters: profitable, sustainable growth.
If you are ready to turn these challenges into opportunities, book a demo with us today.